This tutorial will
show you step-by-step how to get started reselling products (and
can be applied to virtually any Resale
Rights or PLR product).
All of these lessons and tutorials have been developed by Eric Holmlund
STEP #1) Download
everything & keep it organized
STEP #2) Register a domain
STEP #3) Get web hosting
STEP #4) Customize the sales page & Add your
STEP #5) Decide how to deliver the product
STEP #6) Upload everything
STEP #7) Market your website
STEP #8) Implement advanced techniques
STEP #1: Download everything & keep it
Create a new folder on your
computer. It could be on your "desktop" or in your "My Documents".
Personally, I have a folder called "WEBSITES" and then I create a
subfolder for each individual website.
For this product for example,
you might name the folder "EpicFiresale". Download everything into this
folder, or if you've already downloaded everything, move everything
Unzip the zip files called
"Software" and "Ebooks". You will then have all the Epic Firesale
products contained in those two folders.
Choose a product to start with.
(You can also create bundles, packages, etc. See the License for
details. But if this is your first website, it may be easiest to choose
one product to start with).
STEP #2: Register a domain
*If you've already registered
a domain that you intend to use, you can skip this step and go down to
STEP #3 below...
What is domain name?
A domain name is basically the
web address of a particular website. For example "Google.com" or
"HostingSecret.org" is a domain name.
If you want to have a serious
online business, you NEED your own domain name.
Why do you need a domain name?
A website is the online
equivalent of "real estate". And if that's the case, then a domain name
is like the title deed to your website.
There are plenty of free web
hosts out there who will let you host your site on their server without
owning your domain. Typically they'll put it on a subdomain of their
own domain. The problem with that is that you don't own the "title
deed" to your own website. In fact, THEY own it.
Suppose the free host suddenly
went out of business? Or suppose they decide to stop offering free
hosting and they redirect all the traffic to their own site. Ouch.
You need to have your own domain
so that you can build EQUITY in your "virtual real estate". If you
don't own your domain, it's kind of like renting a home instead of
buying it. You'd be building equity in someone else's property for
By building equity in your own
online property it becomes an asset that you can keep for the long
term, or sell to an investor.
Okay, hopefully you understand
why it's so important to have your own domain. Now let's talk about
what type of domain you should register.
First, which domain "extension"
should you choose? Of course you're familiar with the ".COM" extension,
but when you go to register a domain you'll see several different
options. What about those?
It really depends on what you're
going to be using the domain for. If it's going to be primary domain
for your business, I'd settle for nothing less than a ".COM". For
The reason for this is that
.COM's have long been considered the "gold standard" of the domain name
industry. It is the most memorable extension for most of the general
public, and could be viewed more favorably by potential investors if
you should choose to sell your business some day.
However, if the domain is not
intended to be the central identifying address for your business, there
are some other good options available. The next best domain extensions
are generally considered to be .NET, .ORG, and sometimes .INFO and
If your website is going to be
an information source designed to help people, the .ORG extension can
actually be preferable to the .COM. The reason for this is that the
.ORG extension is generally associated with non-profit organizations
and other helpful groups. When a web user sees your website listed on a
search engine, a .ORG extension might create an element of trust which
causes them to be more likely to click onto your site.
Now that we've talked about
extensions, let's look at what your domain name should be...
Choosing a Domain Name
If you're choosing the main
domain for your online business, there are several strategic marketing
factors that can come into play. Often the best website names are "made
up" words (eBay.com, Xanga.com, Flickr.com, etc), while others are more
straight forward (facebook.com, digitalpoint.com, etc).
However, when it comes to
selecting a domain for a content-based informational site it is
generally far-and-away best to choose a name that concisely describes
exactly WHAT the site is about.
So if your website is about car
wheels, the best domain would probably be CarWheels.com. If that wasn't
available, you could look to see if other extensions are available
(such as CarWheels.net, CarWheels.org, etc.). If those were not
available, look at adding another word to the domain. Most people would
start by trying combinations like CarWheelsOnline.com,
CarWheelsStore.com, etc. That can be a good strategy, but another way
to find unique domains is by adding a personal touch. For example if
your name was Bob, you could register BobsCarWheels.com, or if you're
marketing locally you could register SpringfieldCarWheels.com.
So if you're planning on selling
web traffic-related software, you might choose a name like:
Or if you're planning on selling
the software to a particular niche, it could be something like:
What about hyphens?
This is a very common question
that I am asked. Traditionally, a domain is less valuable when
hyphenated. For example, car-wheels.com would be worth less than
carwheels.com. That's probably because it's more difficult to remember
a domain with a hyphen in it, or to advertise it on the radio, on TV,
However, hyphens may also help
with search engine optimization (SEO).
It is hard to draw any concrete
conclusions, because there are so many factors involved in SEO, but the
success and top ranking of many hyphenated domains would lead me to
believe that they may have an advantage.
Some people have also speculated
that the search engines could penalize or "sandbox" hyphenated domains
due to the proliferation of spam sites using hyphenated domains. I have
not seen this to be the case, but it is something to be mindful of.
Domain pitfalls to avoid
DON'T use intentional
misspellings (you can use misspelled domains to capture traffic, but
you should NOT build a full fledged site on one).
DON'T use abbreviations.
DON'T use numbers (digits), unless you have a really good reason.
DON'T make it too long. Shorter domains are more memorable, and
generally more attractive in your advertising and search engine
listings. It's okay to include multiple keywords if your site warrants
it (low-cost-life-insurance.com), but don't go overboard
(buy-your-low-cost-term-life-insurance-here.com) because it will make
you look like a spammer.
Okay, so now that you know how
to choose a domain, let's look at exactly how to register one...
Registering your domain
There are literally hundreds of
places on the internet where you can register a domain. Some are
clearly better than others.
If you've already found a good
and reliable registrar, feel free to stick with them.
One of the most important
features is having a registrar that allows you to QUICKLY and EASILY
change your DNS by yourself. You will need to use that feature right
away. I also suggest using one that allows you to easily create your
own name servers. We won't be using that feature today, but it's a good
one to have in case you want to use it in the future.
|If you need a good registrar,
here's the best and cheapest one that I use:
www.GoDaddy.Com (opens in a new window)
For a video tutorial of registering
a domain click here
After you've registered a
domain, continue to the next step...
STEP #3: Get Web Hosting.
If you want to have a website,
you NEED web hosting. It's simply impossible to have a website without
What is web hosting?
Web hosting is what makes your
website available on the internet.
In a nutshell, a web host puts
your website onto a computer (called a web server) which has a
dedicated connection to the internet. The web server is designed to
"serve" your web pages to visitors when they go to your web address
(the domain that you registered in the previous step).
Why is it important to choose
a good host?
Here's the thing...
There's good web hosts, and then
there's "not-so-good" web hosts. The problem is if you pick a bad host,
it can really get your website started on the wrong foot.
I could talk about some of the
web hosting "horror stories" that I've heard and personally
experienced, but I'll spare you the gruesome details ;-) Let's just say
it's no fun to invest your time and money into launching a website, and
then experience constant problems because of an inadequate web host.
That's why I want to get you
started on the right foot by getting you set up with a reliable web
Which web host should you
is a web host with the qualifications you should look for in a web
They have the TOOLS necessary
to succeed with your website
They have the SUPPORT
available when you need help
They have the RELIABILITY
needed to keep your site online and making money
They have the PRICE to make it
affordable and keep more money in your pocket
Some of the features that I
have found to be extra helpful include...
Cpanel control panel
So if you've been worried
about how you're going to set up a blog or forum, this is the way to
They also have very generous
resources in terms of storage space and monthly bandwidth usage. Even
the smallest plan is more than most people would need for their
Which hosting plan should
As I mentioned, even their
smallest plan is plenty big for most sites. However, there are a couple
of factors that you may want to take into consideration.
The most important question to
ask yourself is how many websites you plan on launching.
If you plan to launch only one
site and focus on making it the best it can be, then a small hosting
plan is probably adequate. You could go with the "Hatchling" (the
smallest plan) or the "Baby", which is probably a little better value
because it has more resources.
On the other hand, if you plan
on launching multiple sites, your best value is going to be a
"Reseller" account. The thing that many people don't understand about
reseller accounts, is they think they are designed only for reselling
web hosting. However, you do NOT have to sell any hosting. They are
perfect for hosting your OWN websites.
Instead of having to buy
another hosting account each time you want to launch a new website, you
can simply launch as many as you want and never pay any extra. HostGator's
reseller accounts allow you to host an
unlimited number of domains! Of course you still have to pay to
register the domains (just go back and repeat step one above to
register more domains), but you don't have to buy more hosting.
It's also great because you
have the freedom to launch sites whenever you want. You don't have to
wait for the web host to set up a new account every time you want to
launch a new site. You simply add the domain to your hosting list, and
upload your site!
Extra money idea: If
you're selling website templates, you could also sell your customers
the hosting to go along with those templates. With a reseller account
it's very easy to sell hosting, and I explain how to do it in my free
guide: How to Sell Web Hosting
Their smallest reseller plan
(the "Aluminum") is probably enough for most people. If you plan on
hosting a lot of big media files (like video and stuff) then you might
want to go for one of the bigger reseller plans, like the "Copper". On
the other hand, you can upgrade at any time, so if you're unsure, then
you might as well start out with the "Aluminum".
In fact, I've got about 40
websites hosted on one of their "Aluminum" reseller plans, and never
had any trouble with it.
Get Your Site Online For As
Little As $4.95 a month!
Since this is the web host
that I personally use, I recommend it highly.
You can get started for as
little as $4.95 with what they call the "Hatchling" plan, which is
not really much of a
"hatchling" because you get unlimited disk space and unlimited
bandwidth for a single domain!
Remember, HostGator is the
most reputable web host in the business, and if you need any help they
will be happy to assist you at their helpdesk:
They also have a wide variety
of video tutorials that you can watch.
STEP #4: Customize the sales page & Add your
Within each product folder,
you will find the sales page in the folder called "SalesPage". The
sales page is named index.html
You need to put your payment
link into the sales page. For instructions of how to create a payment
link, please see lesson
At a minimum you should
customize the sales page with your own name, and price. It would be
best if you change the page's Title tag to make it unique.
You can also give the product
a new name, and make other changes to the sales page.
You can edit the HTML page by
right-clicking it and opening it with Notepad (this is available on
virtually all Windows computers).
If you would like to learn
more about HTML please see lesson #28
If you would like to learn
more about pricing strategies please see lesson #49
If you would like to learn
more about sales letters, including a demonstration of customizing a
PLR sales letter please see lesson #51
If you purchased the Source
Code upgrade, then you may wish to customize the graphics. View the
graphics tutorial video included in your package.
You may also want to set up a
One Time Offer (you could use the Epic Firesale product as an OTO after
an opt-in, or after the sale of another product. Or you could use one
Epic Firesale product as the OTO that occurs after the sale of another
Epic Firesale product.) For information about how to set up a One Time
Offer, please see lesson
STEP #5: Decide how to deliver the product
You have two main options of
how to deliver the product...
Since the size the files is
pretty small, it can be easily delivered as a digital download.
However, turning it into a physical product can create more perceived
value in the product. Or you could offer both digital and physical
versions to give your customers the option.
It could be delivered on a
CD-R or DVD-R.
A CD-R would probably be the
easiest and cheapest solution, as all the files should fit easily on a
standard 700MB CD.
Most computers are equipped
with CD/DVD burners these days, and it is very simple to burn your own
discs. You basically just put a blank disc into the drive, open it,
drag and drop the files onto it, and click to burn. Assuming you're
selling the product for $97 or more, it may be worth the few minutes of
your time to burn the discs and ship the product yourself.
However, if you are making a
high volume of sales, or if you would rather keep it "hands off" for
you, then I recommend using a fulfillment company.
For a very simple and
affordable option I recommend Kunaki - http://kunaki.com/
They can make DVD's for as cheap as $1 each. They can also fulfill and
ship your orders for very low prices.
If you want a company that can
product high quality product packaging and more advanced stuff like
binders and workbooks, I recommend Corporate Disk, and you can reach
them by going to: http://www.disk.com
They can give you a free quote
to let you know how much it would cost to use their service. Again,
they can also package and ship the product to your customers. You just
have to pass the orders along to them, which can often be automated or
The other option is to offer
the product(s) as a digital download. This has it's pros and cons. On
the good side, your product fulfillment costs are nearly zero (which
will increase your profits, or allow you to sell at a lower price), and
your product is delivered instantly. On the bad side, you may have to
provide technical support for customers that have problems downloading
Fortunately, web hosting and
bandwidth are very cheap these days. And you can outsource your support
if you don't like providing it.
You will have to weigh the
options for yourself and decide what is best for your business. If you
choose digital delivery, there are detailed instructions in the steps
below, showing how to get your files online to deliver them to your
STEP #6: Upload everything
Once you've completed the
above steps, you can upload everything to your website.
The best way to upload is to
use FTP. If you don't have any FTP software, I recommend FileZilla. It
is free, and I've been using it for years. You can download it at:
To learn how to FTP files to
your site please see lesson
If you are choosing to ship a
physical product to your customers (like a CD-R), then all you need to
worry about is uploading the sales page, images, and thank-you page.
You will just need to make
sure your thank-you page includes some contact information so your
customers can get in touch with you if they have any problems with
their order. You should also let them know when to expect their product
in the mail (for example, 2-4 weeks).
For more info on creating a
thank-you page please see lesson #54
If you are choosing to fulfill
the product via digital delivery (download), then you will need to
create a download directory and place all of the files in it to be
downloaded by your customers.
It is recommended that you use
some sort of protection for your download area to prevent the files
from being downloaded by people who didn't pay for them.
A good solution would be to
set-up a password protected member area. You can learn more about
membership sites in lesson
For a very affordable solution
plus training material showing you how to set up a membership site
Remember, you will need to zip
the product into a zip file, and upload that file INTO your download
folder. After uploading everything, be sure to go to your thank-you
page or member area and TEST all the download links.
When you complete this step,
you're in business!
STEP #7: Market your website
After your site is online,
it's a matter of getting traffic to your website. I'm not going to
cover any methods in detail here, because it would be an entire series
in itself, and there are already a LOT of resources out there that talk
about how to get traffic to a website.
In general there are two types
of traffic: paid traffic, and free traffic.
If you're willing to pay for
traffic, Pay-per-click is probably the easiest and most accessible
method. You can get started on Google AdWords very inexpensively, and
it's easy to track your results to see if you're getting a good return
Free traffic generation is an
entire science unto itself. Methods range from SEO (search engine
optimization), to forums, blogs, article distribution, classifieds,
buzz marketing, web 2.0, social networking, etc.
Within the realm of web
2.0/social networking, there are numerous ways that people are driving
traffic using sites like youtube, Myspace, Facebook, Squidoo, Hub
To learn more about online
marketing and web traffic, I recommend the following resources:
Simple List Building Course (An
Traffic Blueprint (An RDH PLR)
Social Traffic Blueprint (An RDH
Blueprints (An RDH PLR)
Blueprints (An RDH PLR)
Membership Blueprint (An RDH PLR)
Marketing Training Videos (An RDH PLR)
Keyword Elite Pro
STEP #8: Implement advanced techniques
Once you've gotten the hang of
the above steps, here are some advanced ideas to explore to boost your
Give away something for free.
Require the visitor to enter their name and email, and then sell the
MAIN package as a One Time Offer.
For more information about
OTO's see lesson #55
Create an opt-in list. I use Aweber
for all my lists.
For more info about list
building, check out my list
Use a tracking program to
split-test several variables, and increase your conversion rate. For
the program I personally use, click here
Do joint ventures. This could
be as simple as cross-promoting with another marketer. The most common
example would be to send an email promotion to each other's lists. You
can also swap ads on each other's thank you pages. Look for marketers
who have products that are complimentary to what you're selling. For
example, someone selling a website software to your Push Button
Marketer package. You could also create product bundles with other
Add an exit pop to your sales
page to help build your list. See Exit Splash
Branch out into related niches
Try creating a video sales
letter and split test it against the written sales letter.
Always keep part of your focus
upon what you're going to sell NEXT. Try to make as much money as
possible with this product, but don't get "hung up" on it. This is
especially true once you start building a customer base. You will make
much more money selling new products to your existing customers than
you will selling your existing products to new customers.
There are always new marketing
techniques to test and implement, so keep learning!
-R. David, Eric and Jeff