Bonus Tutorial for
Selling PLR's

This tutorial will show you step-by-step how to get started reselling  products (and can be applied to virtually any Resale Rights or PLR product).

All of these lessons and tutorials have been developed by Eric Holmlund from Eric's Tips.

STEP #1) Download everything & keep it organized
STEP #2) Register a domain
STEP #3) Get web hosting
STEP #4) Customize the sales page & Add your payment button
STEP #5) Decide how to deliver the product
STEP #6) Upload everything
STEP #7) Market your website
STEP #8) Implement advanced techniques

STEP #1: Download everything & keep it organized.

Create a new folder on your computer. It could be on your "desktop" or in your "My Documents". Personally, I have a folder called "WEBSITES" and then I create a subfolder for each individual website.

For this product for example, you might name the folder "EpicFiresale". Download everything into this folder, or if you've already downloaded everything, move everything into it.

Unzip the zip files called "Software" and "Ebooks". You will then have all the Epic Firesale products contained in those two folders.

Choose a product to start with. (You can also create bundles, packages, etc. See the License for details. But if this is your first website, it may be easiest to choose one product to start with).

STEP #2: Register a domain

*If you've already registered a domain that you intend to use, you can skip this step and go down to STEP #3 below...

What is domain name?

A domain name is basically the web address of a particular website. For example "" or "" is a domain name.

If you want to have a serious online business, you NEED your own domain name.

Why do you need a domain name?

A website is the online equivalent of "real estate". And if that's the case, then a domain name is like the title deed to your website.

There are plenty of free web hosts out there who will let you host your site on their server without owning your domain. Typically they'll put it on a subdomain of their own domain. The problem with that is that you don't own the "title deed" to your own website. In fact, THEY own it.

Suppose the free host suddenly went out of business? Or suppose they decide to stop offering free hosting and they redirect all the traffic to their own site. Ouch.

You need to have your own domain so that you can build EQUITY in your "virtual real estate". If you don't own your domain, it's kind of like renting a home instead of buying it. You'd be building equity in someone else's property for them.

By building equity in your own online property it becomes an asset that you can keep for the long term, or sell to an investor.

Okay, hopefully you understand why it's so important to have your own domain. Now let's talk about what type of domain you should register.

Domain Extensions

First, which domain "extension" should you choose? Of course you're familiar with the ".COM" extension, but when you go to register a domain you'll see several different options. What about those?

It really depends on what you're going to be using the domain for. If it's going to be primary domain for your business, I'd settle for nothing less than a ".COM". For example,

The reason for this is that .COM's have long been considered the "gold standard" of the domain name industry. It is the most memorable extension for most of the general public, and could be viewed more favorably by potential investors if you should choose to sell your business some day.

However, if the domain is not intended to be the central identifying address for your business, there are some other good options available. The next best domain extensions are generally considered to be .NET, .ORG, and sometimes .INFO and .BIZ.

If your website is going to be an information source designed to help people, the .ORG extension can actually be preferable to the .COM. The reason for this is that the .ORG extension is generally associated with non-profit organizations and other helpful groups. When a web user sees your website listed on a search engine, a .ORG extension might create an element of trust which causes them to be more likely to click onto your site.

Now that we've talked about extensions, let's look at what your domain name should be...

Choosing a Domain Name

If you're choosing the main domain for your online business, there are several strategic marketing factors that can come into play. Often the best website names are "made up" words (,,, etc), while others are more straight forward (,, etc).

However, when it comes to selecting a domain for a content-based informational site it is generally far-and-away best to choose a name that concisely describes exactly WHAT the site is about.

So if your website is about car wheels, the best domain would probably be If that wasn't available, you could look to see if other extensions are available (such as,, etc.). If those were not available, look at adding another word to the domain. Most people would start by trying combinations like,, etc. That can be a good strategy, but another way to find unique domains is by adding a personal touch. For example if your name was Bob, you could register, or if you're marketing locally you could register

So if you're planning on selling web traffic-related software, you might choose a name like:

Or if you're planning on selling the software to a particular niche, it could be something like:

What about hyphens?

This is a very common question that I am asked. Traditionally, a domain is less valuable when hyphenated. For example, would be worth less than That's probably because it's more difficult to remember a domain with a hyphen in it, or to advertise it on the radio, on TV, etc.

However, hyphens may also help with search engine optimization (SEO).

It is hard to draw any concrete conclusions, because there are so many factors involved in SEO, but the success and top ranking of many hyphenated domains would lead me to believe that they may have an advantage.

Some people have also speculated that the search engines could penalize or "sandbox" hyphenated domains due to the proliferation of spam sites using hyphenated domains. I have not seen this to be the case, but it is something to be mindful of.

Domain pitfalls to avoid

DON'T use intentional misspellings (you can use misspelled domains to capture traffic, but you should NOT build a full fledged site on one).
DON'T use abbreviations.
DON'T use numbers (digits), unless you have a really good reason.
DON'T make it too long. Shorter domains are more memorable, and generally more attractive in your advertising and search engine listings. It's okay to include multiple keywords if your site warrants it (, but don't go overboard ( because it will make you look like a spammer.

Okay, so now that you know how to choose a domain, let's look at exactly how to register one...

Registering your domain

There are literally hundreds of places on the internet where you can register a domain. Some are clearly better than others.

If you've already found a good and reliable registrar, feel free to stick with them.

One of the most important features is having a registrar that allows you to QUICKLY and EASILY change your DNS by yourself. You will need to use that feature right away. I also suggest using one that allows you to easily create your own name servers. We won't be using that feature today, but it's a good one to have in case you want to use it in the future.

If you need a good registrar, here's the best and cheapest one that I use:

www.GoDaddy.Com (opens in a new window)

For a video tutorial of registering a domain click here

After you've registered a domain, continue to the next step...

STEP #3: Get Web Hosting.

If you want to have a website, you NEED web hosting. It's simply impossible to have a website without it.

What is web hosting?

Web hosting is what makes your website available on the internet.

In a nutshell, a web host puts your website onto a computer (called a web server) which has a dedicated connection to the internet. The web server is designed to "serve" your web pages to visitors when they go to your web address (the domain that you registered in the previous step).

Why is it important to choose a good host?

Here's the thing...

There's good web hosts, and then there's "not-so-good" web hosts. The problem is if you pick a bad host, it can really get your website started on the wrong foot.

I could talk about some of the web hosting "horror stories" that I've heard and personally experienced, but I'll spare you the gruesome details ;-) Let's just say it's no fun to invest your time and money into launching a website, and then experience constant problems because of an inadequate web host.

That's why I want to get you started on the right foot by getting you set up with a reliable web host...

Which web host should you choose?

HostGator is a web host with the qualifications you should look for in a web host...

  • They have the TOOLS necessary to succeed with your website
  • They have the SUPPORT available when you need help
  • They have the RELIABILITY needed to keep your site online and making money
  • They have the PRICE to make it affordable and keep more money in your pocket

    Some of the features that I have found to be extra helpful include...

  • Cpanel control panel
  • One-step WordPress installation

    So if you've been worried about how you're going to set up a blog or forum, this is the way to go.

    They also have very generous resources in terms of storage space and monthly bandwidth usage. Even the smallest plan is more than most people would need for their website.

    Which hosting plan should you choose?

    As I mentioned, even their smallest plan is plenty big for most sites. However, there are a couple of factors that you may want to take into consideration.

    The most important question to ask yourself is how many websites you plan on launching.

    If you plan to launch only one site and focus on making it the best it can be, then a small hosting plan is probably adequate. You could go with the "Hatchling" (the smallest plan) or the "Baby", which is probably a little better value because it has more resources.

    On the other hand, if you plan on launching multiple sites, your best value is going to be a "Reseller" account. The thing that many people don't understand about reseller accounts, is they think they are designed only for reselling web hosting. However, you do NOT have to sell any hosting. They are perfect for hosting your OWN websites.

    Instead of having to buy another hosting account each time you want to launch a new website, you can simply launch as many as you want and never pay any extra. HostGator's reseller accounts allow you to host an unlimited number of domains! Of course you still have to pay to register the domains (just go back and repeat step one above to register more domains), but you don't have to buy more hosting.

    It's also great because you have the freedom to launch sites whenever you want. You don't have to wait for the web host to set up a new account every time you want to launch a new site. You simply add the domain to your hosting list, and upload your site!

    Extra money idea: If you're selling website templates, you could also sell your customers the hosting to go along with those templates. With a reseller account it's very easy to sell hosting, and I explain how to do it in my free guide: How to Sell Web Hosting

    Their smallest reseller plan (the "Aluminum") is probably enough for most people. If you plan on hosting a lot of big media files (like video and stuff) then you might want to go for one of the bigger reseller plans, like the "Copper". On the other hand, you can upgrade at any time, so if you're unsure, then you might as well start out with the "Aluminum".

    In fact, I've got about 40 websites hosted on one of their "Aluminum" reseller plans, and never had any trouble with it.

    Get Your Site Online For As Little As $4.95 a month!

    Since this is the web host that I personally use, I recommend it highly.

    You can get started for as little as $4.95 with what they call the "Hatchling" plan, which is not really much of a "hatchling" because you get unlimited disk space and unlimited bandwidth for a single domain!

    Please use this link to get hosting:

    Click here to get your hosting account

    For a video tutorial of signing up for hosting click here.

    Remember, HostGator is the most reputable web host in the business, and if you need any help they will be happy to assist you at their helpdesk:
    The helpdesk

    They also have a wide variety of video tutorials that you can watch. 

    STEP #4: Customize the sales page & Add your payment link

    Within each product folder, you will find the sales page in the folder called "SalesPage". The sales page is named index.html

    You need to put your payment link into the sales page. For instructions of how to create a payment link, please see lesson #54

    At a minimum you should customize the sales page with your own name, and price. It would be best if you change the page's Title tag to make it unique.

    You can also give the product a new name, and make other changes to the sales page.

    You can edit the HTML page by right-clicking it and opening it with Notepad (this is available on virtually all Windows computers).

    If you would like to learn more about HTML please see lesson #28

    If you would like to learn more about pricing strategies please see lesson #49

    If you would like to learn more about sales letters, including a demonstration of customizing a PLR sales letter please see lesson #51

    If you purchased the Source Code upgrade, then you may wish to customize the graphics. View the graphics tutorial video included in your package.

    You may also want to set up a One Time Offer (you could use the Epic Firesale product as an OTO after an opt-in, or after the sale of another product. Or you could use one Epic Firesale product as the OTO that occurs after the sale of another Epic Firesale product.) For information about how to set up a One Time Offer, please see lesson #55

    STEP #5: Decide how to deliver the product

    You have two main options of how to deliver the product...

  • Physical product
  • Digital download


    Since the size the files is pretty small, it can be easily delivered as a digital download. However, turning it into a physical product can create more perceived value in the product. Or you could offer both digital and physical versions to give your customers the option.

    It could be delivered on a CD-R or DVD-R.

    A CD-R would probably be the easiest and cheapest solution, as all the files should fit easily on a standard 700MB CD.

    Most computers are equipped with CD/DVD burners these days, and it is very simple to burn your own discs. You basically just put a blank disc into the drive, open it, drag and drop the files onto it, and click to burn. Assuming you're selling the product for $97 or more, it may be worth the few minutes of your time to burn the discs and ship the product yourself.

    However, if you are making a high volume of sales, or if you would rather keep it "hands off" for you, then I recommend using a fulfillment company.

    For a very simple and affordable option I recommend Kunaki -
    They can make DVD's for as cheap as $1 each. They can also fulfill and ship your orders for very low prices.

    If you want a company that can product high quality product packaging and more advanced stuff like binders and workbooks, I recommend Corporate Disk, and you can reach them by going to:

    They can give you a free quote to let you know how much it would cost to use their service. Again, they can also package and ship the product to your customers. You just have to pass the orders along to them, which can often be automated or partially automated.


    The other option is to offer the product(s) as a digital download. This has it's pros and cons. On the good side, your product fulfillment costs are nearly zero (which will increase your profits, or allow you to sell at a lower price), and your product is delivered instantly. On the bad side, you may have to provide technical support for customers that have problems downloading it.

    Fortunately, web hosting and bandwidth are very cheap these days. And you can outsource your support if you don't like providing it.

    You will have to weigh the options for yourself and decide what is best for your business. If you choose digital delivery, there are detailed instructions in the steps below, showing how to get your files online to deliver them to your customers.

    STEP #6: Upload everything

    Once you've completed the above steps, you can upload everything to your website.

    The best way to upload is to use FTP. If you don't have any FTP software, I recommend FileZilla. It is free, and I've been using it for years. You can download it at:

    To learn how to FTP files to your site please see lesson #29

    If you are choosing to ship a physical product to your customers (like a CD-R), then all you need to worry about is uploading the sales page, images, and thank-you page.

    You will just need to make sure your thank-you page includes some contact information so your customers can get in touch with you if they have any problems with their order. You should also let them know when to expect their product in the mail (for example, 2-4 weeks).

    For more info on creating a thank-you page please see lesson #54

    If you are choosing to fulfill the product via digital delivery (download), then you will need to create a download directory and place all of the files in it to be downloaded by your customers.

    It is recommended that you use some sort of protection for your download area to prevent the files from being downloaded by people who didn't pay for them.

    A good solution would be to set-up a password protected member area. You can learn more about membership sites in lesson #32.

    For a very affordable solution plus training material showing you how to set up a membership site please click here

    Remember, you will need to zip the product into a zip file, and upload that file INTO your download folder. After uploading everything, be sure to go to your thank-you page or member area and TEST all the download links.

    When you complete this step, you're in business!

    STEP #7: Market your website

    After your site is online, it's a matter of getting traffic to your website. I'm not going to cover any methods in detail here, because it would be an entire series in itself, and there are already a LOT of resources out there that talk about how to get traffic to a website.

    In general there are two types of traffic: paid traffic, and free traffic.

    If you're willing to pay for traffic, Pay-per-click is probably the easiest and most accessible method. You can get started on Google AdWords very inexpensively, and it's easy to track your results to see if you're getting a good return on investment.

    Free traffic generation is an entire science unto itself. Methods range from SEO (search engine optimization), to forums, blogs, article distribution, classifieds, buzz marketing, web 2.0, social networking, etc.

    Within the realm of web 2.0/social networking, there are numerous ways that people are driving traffic using sites like youtube, Myspace, Facebook, Squidoo, Hub pages, etc.

    To learn more about online marketing and web traffic, I recommend the following resources:

  • Blogging Underground 
  • Elite SEO Backlinks
  • Eric's Tips (Eric's newsletter)
  • Simple List Building Course (An RDH PLR)
  • Instant Traffic Blueprint (An RDH PLR)
  • Social Traffic Blueprint (An RDH PLR)
  • Facebook Blueprints (An RDH PLR)
  • Local Cash Blueprints (An RDH PLR)
  • Niche Membership Blueprint (An RDH PLR)
  • Desparate Niche Dominator
  • Facebook Marketing Training Videos (An RDH PLR)
  • Keyword Elite Pro

    STEP #8: Implement advanced techniques

    Once you've gotten the hang of the above steps, here are some advanced ideas to explore to boost your profits...

  • Give away something for free. Require the visitor to enter their name and email, and then sell the MAIN package as a One Time Offer.

    For more information about OTO's see lesson #55

    Create an opt-in list. I use Aweber for all my lists.

    For more info about list building, check out my list building pack

  • Use a tracking program to split-test several variables, and increase your conversion rate. For the program I personally use, click here

  • Do joint ventures. This could be as simple as cross-promoting with another marketer. The most common example would be to send an email promotion to each other's lists. You can also swap ads on each other's thank you pages. Look for marketers who have products that are complimentary to what you're selling. For example, someone selling a website software to your Push Button Marketer package. You could also create product bundles with other marketers, etc.

  • Add an exit pop to your sales page to help build your list. See Exit Splash

  • Branch out into related niches and products.

  • Try creating a video sales letter and split test it against the written sales letter.

  • Always keep part of your focus upon what you're going to sell NEXT. Try to make as much money as possible with this product, but don't get "hung up" on it. This is especially true once you start building a customer base. You will make much more money selling new products to your existing customers than you will selling your existing products to new customers.

  • There are always new marketing techniques to test and implement, so keep learning!

    -R. David, Eric and Jeff

  • Copyright 2008-2010 by Eric Holmlund LLC - All rights reserved.